The Most Used Social Networks According To Age

Social media can be fun for some, but it is now a way of life. They allow us to communicate more easily, make information and knowledge accessible easier and faster, and make it easier to collaborate.

It is clear that social media has the potential to transform society. It is not unusual to have at least one personal profile on social media.

According to Statista data, there are currently more than 2,000,000,000 users worldwide who are active in social networks. According to the IAB’s annual study on social networks, 86% of Internet users aged 16-65 use social networks. This is more than 19,000,000 users in our country.

The most frequent users of all the devices are the millennials, who were born between 1980-1995. They are the first generation to have grown up in a world dominated by electronic devices. Without the internet, they cannot comprehend reality. The adult generation is also becoming more interested in the digital world, and they are increasingly active on social networks. As it is obvious, tastes and needs change throughout the years. Therefore, the presence on each social network varies depending on age.

Which social networks are most popular among each generation?

Instagram is the preferred social network for young users between 12-18 years old. It is a place where they can “show off”, sharing photos and following celebrities. It is preferred over other social media platforms like Facebook and Twitter, which they believe are more serious and suitable for older people.

The so-called Instagram Stories have also led to a boom and has made Snapchat, once the most popular social network among young people, second. Many teens have made a profile on Instagram in order to check out their friends’ Snapchat usage.

YouTube is also a favorite among the young. It is the reason that so-called generation Z views YouTube as TV. They can see more content and have access to more variety, which allows them to find what they are looking for when and how they want.

Next generation, or millennials, is between 18 and 30 years old. They prefer Facebook, where many of their first social media experiences were made. They feel it is more dynamic and complete, because they can share photos and status updates as well as content.

Twitter is another favorite of theirs. Here they can search for the latest news and stay up-to-date with all that’s happening. They are active on Instagram as well, but they do so mainly to post photos and follow people who interest them. YouTube is popular among this age group, but they prefer Spotify to listen music. It is surprising that they still watch a lot of traditional television, which is a departure from the previous generation.

Adults between the ages of 30 and 55 also like Twitter and Facebook. Although their presence on social networks like Instagram is less, they use LinkedIn more than any other group. They view the latter as more professional and use it to keep in touch with their work contacts.

Although we don’t often associate social networking with the elderly, data from iProfesional shows that there are around 40 million people who are over 65 in these networks. People of this age prefer Twitter and Facebook because they make it easy to stay connected with family and friends and update them on current events quickly and easily. LinkedIn is also a popular platform among this generation. Even if they don’t have an active profile, they may have one a few years back.

Each person has different needs depending on their age, training, environment, tastes, and interests. Therefore, it is natural that they use social media networks that have their own characteristics and a language that suits them and helps to satisfy them.